Conversion Metrics Examples

Traffic sources (organic, direct, referral, paid).
Conversion rates (overall and for specific actions like form submissions, purchases).
Bounce rates and average session duration.

Landing Page Conversion Metrics:

Conversion Rate: Percentage of visitors who completed the desired action (filled a form, subscribed, etc.).
Bounce Rate: Percentage of visitors who left the page without taking any action.
Click-through Rate (CTR): Percentage of users who clicked through to other pages or sections from the landing page.
Time on Page: Average duration visitors spent on the landing page.

Digital Product Conversion Metrics:

Conversion Rate: Percentage of users who purchased the digital product after visiting its page.
Abandonment Rate: Percentage of users who added the product to the cart but didn’t complete the purchase.
Average Order Value: Average amount spent by customers on digital products.
Refund Rate: Percentage of customers who requested refunds after purchase.

Sales Page Conversion Metrics:

Conversion Rate: Percentage of visitors who completed a purchase after visiting the sales page.
Exit Rate: Percentage of users who left the site from the sales page without taking any further action.
Average Time to Purchase: Time taken by users from landing on the sales page to completing a purchase.
Upsell/Cross-Sell Rate: Percentage of customers who accepted upsells or cross-sells.

Free Lead Magnet Conversion Metrics:

Conversion Rate: Percentage of users who signed up for the free lead magnet.
Opt-in Rate: Percentage of visitors who provided their contact details to access the free resource.
Download Rate: Percentage of users who downloaded the lead magnet after signing up.
Subscriber Growth Rate: Rate of growth in your subscriber list attributed to the lead magnet.

Client Feedback and Satisfaction: Gather direct feedback from one-on-one clients regarding their experiences, outcomes, and satisfaction levels. Utilize surveys, interviews, or feedback forms (see more below).
Service Delivery Analysis: Review the effectiveness and quality of the one-on-one services delivered. Assess areas such as responsiveness, personalization, problem-solving, and overall service experience.
Performance Metrics: Track performance metrics associated with one-on-one services, such as turnaround time, completion rates, or client-reported achievements.
Client Retention Rates: Evaluate how many clients return for additional sessions or continued services. Retention rates can indicate satisfaction and the perceived value of their services.

Referral Tracking: Record and track the sources of new clients/students, specifically noting those who were referred by existing satisfied clients. Create a system to attribute new business to referrals accurately.
Referral Feedback: Ask new clients/students how they learned about the service or course. Determine if the referral source positively influenced their decision to engage.
Referral Incentives or Programs: Assess the effectiveness of any referral incentive programs implemented. Measure how these programs influence client behavior in referring others.