So far, we have gained a great understanding of your audience and the content that resonates with them the most. Today, we will tie it all together by auditing your brand's overall impact. Conversion rates will be a key topic today. A conversion rate is determined by the number of people who view your content, product, or sales pitch, and how many of them take action on it. To evaluate the effectiveness of your marketing efforts, we will look at these measurable indicators. These metrics reflect the rate at which your customers or leads take action, providing insights on the success of your marketing strategies and the effectiveness of your content and campaigns. Let's start by discussing standard conversion rates. The internet allows us to find out the standard conversion rates in our industry, which can serve as benchmarks for our performance. For lead generation, a standard conversion rate ranges between 2% and 5%. In email marketing, click-through rates typically range from 1% to 5%, with the highest performance reaching 10%. Paid advertising conversion rates vary based on the platform. Conversion rates for content marketing efforts can range from 1% to 5% or higher, depending on the quality and relevance of the content. To track conversion metrics, you can utilize various analytics tools, such as those provided by Instagram, Google, Facebook, LinkedIn, and email marketing platforms. CRM systems like Dubsado or Honeybook also offer conversion metrics if you work with clients one-on-one. Additionally, testimonials from your existing clientele can provide valuable feedback. You can ask them about their experience, the value they received, and any suggestions for improvement. Don't forget to obtain their consent to share their testimonials, names, and photographs if needed, as it is important legally. To ensure consistent feedback collection, consider integrating feedback requests into your client processes and portals. Providing a framework or prompts can encourage clients to share their success stories by addressing challenges faced, solutions provided, and outcomes achieved. Lastly, make it a practice to regularly collect feedback and set goals with clients or course attendees. This will help you track their progress and gather valuable input. Now, let's move on to the Notion template. It includes a section for tracking conversion rates, where you can customize the metrics based on your brand and offerings. You can also create a database to store testimonials and reviews. Use the provided sample questions or customize them to gather feedback from your clients. Note important keywords or phrases used by your customers and document their transformation before and after working with your brand. To audit your impact effectively, follow these steps: