If someone landed on my website or social media feed for the first time today, how far would they have to scroll to figure out what I do, why it is unique, and who I do it for?

If I met someone at a party and they asked me what I do for work, could I tell them without tripping over my words or getting the nervous sweats?

What do I know needs some work in my brand right now?

What about my brand is holding me back and feels sticky right now?