<aside> 💡 To duplicate this entire page, go to the top right corner and click on the "Duplicate" button!

Once you have duplicated, it will be saved in your own workspace. From there, you can easily drag, drop, and make this template your own.

</aside>

New to Notion?

Not to be dramatic, but i’m about to change your life. Notion can feel a bit intimidating at first, so check out This Playlist by Notion to learn the basics.

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f4d21bb4-a656-4311-9428-e709f45fcd93/99037eed-fbfd-43a8-928b-306306e6a401/Group_101123.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f4d21bb4-a656-4311-9428-e709f45fcd93/99037eed-fbfd-43a8-928b-306306e6a401/Group_101123.png" width="40px" /> Start by filling out the prompts below ↓

</aside>

Before you start: what are you actually trying to decide?

Audience research isn't a one and done task, and it isn't something you only do when you first define your ideal client. It's a recurring part of the plan any time you're pivoting, repositioning, or launching something new.

So before you gather anything, get clear on the decision this research is supposed to inform. Otherwise you'll collect a pile of data and still feel stuck.

The decision I'm trying to make is:

What I would need to know to feel confident making it:

Target Audience:

Keywords that describe my ideal client: